In a blog post this week, Google’s Chris Bentzel revealed that Chrome will now be blocking non-CBA approved ads automatically.

A survey composed of 40,000 respondents from US and Europe established that ads which hide a large portion of the page, as well as full page and flashing animated ads were considered to be “disruptive” and are not up to Better Ads Standards. Chrome will then notify the user if such an ad had been blocked.

According to Campaign magazine editor Emily Tan, the advertising industry initially thought that Google would be blocking ads across the board, but is now generally supportive after the clarification.

Source: BBC

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