Tag: augmented reality

Facebook Tests Augmented Reality on American News Feeds

Facebook Tests Augmented Reality on American News Feeds

Facebook revealed last Tuesday that it is testing augmented reality ads on its News Feed in anticipation of the holiday shopping season in the United States. The company, which has already had success with AR ads on Messenger, says that users will be able to  virtually interact with different products, like trying on accessories to visualizing furniture in a room. Brands like Sephora, Bobbi Brown, Pottery Barn, Wayfair will start testing the new ad concept as soon as this summer. The company also said that it has expanded the shopping feature on Instagram stories which can be used to buy […]

Facebook Acquires Computer Vision Startup Fayteq

Facebook Acquires Computer Vision Startup Fayteq

Reports last Friday disclosed Facebook’s acquisition of a German computer vision company to help its efforts in the field of augmented reality technology. Fayteq, a startup that specializes in developing technology that enables virtual objects to be added or removed from videos, was confirmed to have been bought for an unknown amount by the social media giant. Industry observers believe that Facebook may be planning to use the company’s expertise and intellectual properties for its AR platform, which may include the creation of better video filters used for live streaming and Instagram Stories. Fayteq is known to be a maker […]