Twitter CEO Jack Dorsey revealed this week that he lost around 200,000 followers after his company moved to delete “locked accounts” in its efforts to rid the platform of bots.
Twitter’s own account had also reportedly lost a significant number of followers, around 7.7 million. It is said that the crackdown was prompted by Unilever’s move to prevent the spread of fake followers. The consumer goods company said that it would no longer be working with influencers that artificially inflate their follower count.
It was also reported that President Donald Trump lost around 300,000 followers while former President Barack Obama lost more than 2.3 million followers.