The parent company of cross-platform messaging app Viber revealed this week that it studying the possibility of launching a cryptocurrency called Rakuten Coin which they are targeting to launch in Russia by next year.

Viber CEO Djamel Agaoua said that they will be using the app, which already has over one billion users, as a platform for Rakuten’s cryptocurrency. The Japanese multinational company previously announced that it will be rolling out a $9 billion loyalty program into their blockchain-based cryptocurrency.

Agaoua also said that the company will be launching an ecommerce platform in Russia as early as the fourth quarter of 2018, and that the Rakuten coin can be exchanged by then to Euro, Ruble, or US dollar.

Source: News BTC

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