Auckland Researchers Develop “Decision Predicting” AI Model

A team of researchers from AUT’s Knowledge Engineering and Discovery Research Institute (KEDRI) have developed an artificial intelligence model which is said to be able to predict the choices a human would make.

In an experiment involving 20 participants who were made to to watch a video of different beverage logos, the NeuCube algorithm was able to predict the beverage the participant would choose 0.2 seconds earlier and show which logos the participants were familiar with and which ones they were not.

It is said that the work, which is the world’s first in the field of AI, will be particularly useful in neuromarketing, cognitive studies and crime solving.

Source: NZ Herald

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