Dow Jones Media, Brave, to Test Consent-Based Ads

According to a press release last Wednesday, The Dow Jones Media Group has formed a partnership with privacy-focused browser Brave to test blockchain technology for digital advertising.

Brave says that it will be providing access to either Barrons.com or the MarketWatch newsletters to a limited number of users, as the two will become verified publishers on the browser’s BAT platform. Users can earn BAT tokens by engaging ads from verified publishers which they can use to pay for premium content.

Brave browser author Brendan Eich says that they are “trying to reconnect the funding that comes in gross payments after the fact from advertisers and gets chopped down by a bunch of middle players—notably Google—and the remnants are given to publishers”.

Source: Coin Telegraph