Facebook, Google Unveil Public Database on Political Online Ads

It was reported that the public databases of online political ads that Facebook and Google unveiled this year were able to provide the public, as well as campaigns, a broad view of how companies conduct their online political marketing.

 

The data was able to show how quickly ad buyers remove ads that break platform rules. According to Reuters, of the 258 removed ads with start and end dates, ads remained an average of eight days on Google and 15 days on Facebook.     

 

It was also revealed that in some cases, banned material such as hateful speech or images of poor quality were able to pass Google and Facebook’s automated scans before going live.

 

 

Source: Reuters