Google to Stop Scanning Gmail to Create Personalized Ads

In a recent post on Google’s blog, the company’s cloud computing chief Diane Greene outlines the company’s decision to stop scanning Gmail content for targeted ads. The tremendous growth of the company’s G Suite, a product for enterprises, prompted Google to align G Suite’s Gmail and consumer gmail, enabling consumer users to opt out of being shown personalized ads.  Privacy concerns have risen from Google’s practice of analyzing incoming and outgoing emails from its free consumer Gmail users.

Source: Reuters

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