Google announced this week that Chrome 71, which is scheduled to be released in December, will be able to block more intrusive and misleading ads.

Google says that the new browser will be able to block a variety of “abusive experiences”, including fake messages, unexpected click areas, misleading site behavior, phishing, auto redirect, mouse pointer, malware and unwanted software, and ads with missing or misleading branding.

Websites that repeatedly serve such experiences will be added to a blacklist and have its ads automatically removed by Chrome.

While this kind of feature was first deployed on Chrome 64, Product Manager Vivek Sekhar says Chrome 71 will be a lot stricter in its filtering.

Source: ZDNet

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