Google announced this week that it will be rolling out stricter rules for third-party apps that need access to user’s Gmail data.
The move is said to be a response to recent criticisms that accuse Google of giving such apps too much freedom to Gmail content. The search giant says that the new rules will now only allow Gmail apps that directly enhance email functionality to access inbox data. This may include email clients, email backup services and productivity services (e.g., CRM and mail merge services).
The new rules will be taking effect January 9 next year.