Google to Invest $700 Million in Green Energy-Powered Danish Data Center
Google recently revealed that it will be investing $700 million into a Danish data center that will be powered by green energy abundant in the Nordic region.
The search giant will sign a power purchase agreement (PPA) for the new Danish data center to ensure that it is powered by renewable energy. Other companies such as Facebook and Microsoft have rushed to secure cheap, renewable energy through corporate PPAs which allow them to buy directly from energy generators.
The Nordic region, which has long been a favorable location for power-hungry industries, is now attracting tech companies wanting to establish their data centers. Annual investment from such data centers could double to more than 4 billion euros ($4.57 billion) by 2025, according to the Nordic Council of Ministers.