New Study Shows Drop in Third-Party Cookies on EU News Sites

A new study by the Reuters Institute at the University of Oxford showed a 22% drop in the usage of third-party cookies across EU news sites after the introduction of the GDPR.

Including 200 news sites from seven countries —Finland, France, Germany, Italy, Poland, Spain, and the UK, the researchers found that news sites in the UK now use 45% less tracking cookies than before the GDPR launch. Meanwhile, German news sites saw the smallest change, with 6% fewer cookies in July.

Despite this, the study also found a positive change in Poland, with the number of cookies increasing by 20% in Poland.

Source: Bleeping Computer

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