Race for Digital Ad Dominance in India Tightens Between Google, Facebook
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According to recently released figures, Facebook is closing in on Google’s dominance in India’s ad market. The social network is predicted to generate around $980 million in ad dollars this year, while it remains to be seen whether Google can surpass its $1 billion revenue last 2017.
It is said that Google is pushing back with better ad-buying tools and localized services which are expected to boost the time spent by Indians on its services.
However, a local ad-buyer credits Facebook’s increasing success to its more user-friendly platform, even though the company has yet to create features specifically for Indian advertisers.
Source: Reuters