Reuters Study Says Younger Users Now Prefer WhatsApp to Facebook
According to data gathered by the Reuters Institute, younger audiences now prefer messaging apps such as WhatsApp over Facebook to get news.
In a survey of 74,000 consumers in 37 markets, Reuters found that Facebook usage by youngsters went down as much as 20 points. Research associate Nic Newman says that usage is now going down after years of continued growth. This may be attributed to preference of consumers for more private and less confrontational spaces to communicate.
The research is said to show the volatility of consumer tastes as traditional media struggles to cope with the impact of the internet and smartphones which have transformed the way people get news and the way media companies profit.