TikTok Unseats Instagram as Top App on App Store
Video social platform TikTok had recently unseated apps such as Instagram, YouTube and Snapchat from the top spot in Apple’s App Store.
TikTok allows users to create and post short videos with artistic filters and music. The app, which is said to be closely similar to Vine, Snapchat, and Musical.ly, seems to be enjoying a longer lifespan than its predecessors because of its social aspect, which makes it addictive to younger users.
It is said that the app also owes its staying power by giving users a customized feed based on their likes, and the ability to download and share videos with a TikTok watermark outside the app.