Uber has reportedly formed an alliance with three other ride-sharing apps in Brazil to counter the looming block regulation that could turn the companies into regular taxi services.

Despite being the top player in the country’s ride-sharing sector, Uber joined forces with Cabify, 99 and Lady Driver to win over public support by leveraging digital influencers and social media. With the slogan “Together for Mobility”, the coalition mobilized their drivers to protest in the cities while their company country managers launched a video warning Brazilians of the red tape that threatens to suppress ride-hailing.

The company is currently under pressure to keep the Brazil market after numerous investigations in the US and a possible ban in the UK.

Source: Reuters

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