Emerging Media

New Study Says Global Spending on Digital Marketing Almost at 100 Billion

New Study Says Global Spending on Digital Marketing Almost at 100 Billion

A new study from accountancy firm Moore Stephens says that global spending on digital marketing or “martech” is nearly around $100 billion. In the US and UK, it has already risen by 44 percent to around $52 billion last year alone. Study author Damian Ryan, a partner at the firm, says that marketers are now looking to build in-house strength and are willing to spend more on martech, which can allow brands to directly target their consumers via social media, search engine optimization, or smart voice assistants. It is said that instances when ads appear beside unsuitable content can endanger […]

Google Considered Tweaking Algorithm to Counter Trump Travel Ban

Google Considered Tweaking Algorithm to Counter Trump Travel Ban

The Wall Street Journal revealed this week that according to internal emails. Google employees had planned to tweak their search engine’s algorithm to counter the Trump administration’s temporary ban on visitors and immigrants from Muslim countries. The employees reportedly planned to leverage search functions to prevent “islamophobic” biased results, and show users how they can contribute to pro-immigration organizations and contact lawmakers or government agencies to show their support.    However, a Google spokesperson confirmed that none of the ideas were implemented and the company does not manipulate search results to promote its political views. Source: Reuters

Ex-Google CEO Says Internet Will be Split in Two by 2028

Ex-Google CEO Says Internet Will be Split in Two by 2028

Former Google CEO Eric Schmidt said in an investor event this week that the internet will likely be split into two, with one part led by China. Schmidt said that he recently witnessed the phenomenal scale of companies, services and wealth being built in China, and that the country’s internet is a greater percentage of its GDP compared to the US’s. He added that It is likely that the country’s Belt and Road Initiative will compel its 60 or more partner countries to take on Chinese infrastructure even with some loss of freedom. It was also recently reported that Schmidt’s […]

Complaint Filed Against Facebook for Gender Discrimination

Complaint Filed Against Facebook for Gender Discrimination

The American Civil Liberties Union (ACLU) submitted last Tuesday a complaint against Facebook to the US Equal Employment Opportunity Commission (EEOC), alleging that the social media giant’s platform allows advertisers to target job ads based on gender.   The complaint says that 10 different companies had used Facebook’s targeting system to show ads for positions such as mechanic, roofer, and security engineer to men aged 25 to 35 near Philadelphia, Pennsylvania. A related investigation by ProPublica had discovered a similar pattern for Uber’s jobs ads. Galen Sherwin, from the ACLU’s Women’s Rights Project says that the practice is illegal and […]

Iran Accuses Twitter of Shutting Down Legit Accounts, Ignoring Anti-Gov’t Ones

Iran Accuses Twitter of Shutting Down Legit Accounts, Ignoring Anti-Gov’t Ones

Iranian Foreign Minister Mohammad Javad Zarif said last weekend that Twitter is removing accounts of real Iranians despite taking no action against US- backed anti-government ones. Zarif called the attention of Twitter CEO Jack Dorsey in his tweet where he said that the company had removed the accounts of Iranian presenters and students as part of an influence op. The Iranian minister also challenged Twitter to remove ‘bots’ in Tirana used to spread Washington’s propaganda that called for a regime change. The Iranian media had claimed that Israel, Saudi Arabia and the US exiled opposition groups were behind the social […]

New Thai Political Party Gets in Hot Water Over Facebook Speech

New Thai Political Party Gets in Hot Water Over Facebook Speech

The founder and two members of a new political party in Thailand opposed to military rule had been charged by the police for allegedly violating the Computer Crimes Act. Auto parts billionaire Thanathorn Juangroongruangkit, a political newcomer, and his colleagues in the Future Forward Party was said to have given false information in a June 29 speech posted on Facebook.   Thanatorn meanwhile said that he and his party members are rejecting the charges and accused the government of using the Act to silence and threaten them. Source: Reuters

Facebook to Fact-Check Images and Videos

Facebook to Fact-Check Images and Videos

In a blog post this week, Facebook said that it will begin fact-checking photos and videos in order to further prevent the spread of misinformation. The social network said that these kinds of content are particularly compelling since they’re visual and can easily be manipulated by bad actors. The company says that they will be working with third-party fact-checking partners such as academics and government agencies who are experts in evaluating photos and videos and trained in visual verification techniques, such as reverse image searching and analyzing image metadata.   Source: CNBC

Facebook to Build $1 Billion Data Center in Singapore

Facebook to Build $1 Billion Data Center in Singapore

Facebook will reportedly invest around $1 billion to build a data center in Singapore which the company says will improve efficiency and sustain growth in the region. Singapore’s Jurong area was chosen for its communications power and other infrastructure despite relatively higher land prices. Partial operations in the 11-story, 170,000 sq. meter facility is expected to begin in 2022. The Asia-Pacific region is currently the social network’s largest market with as much as 546 million average daily users in June that accounted for 37% of the global total. The region has contributed around 21% more users this year.       […]

Alex Jones, Infowars Permanently Banned on Twitter

Alex Jones, Infowars Permanently Banned on Twitter

Twitter announced this week in a series of tweets that it had permanently banned the account of radio host Alex Jones and his website, InfoWars, from the platform for breaching its abusive behavior policies. The ban came after a heated argument between Jones and a CNN reporter last Wednesday. The exchange, which Jones live-streamed on Twitter’s video service Periscope, showed him ranting at the reporter and slamming Twitter CEO Jack Dorsey. The right-wing conspiracy theorist had already been banned by other tech companies such as Apple, Facebook, and YouTube.     Source: CNBC

Twitter to Explore Blockchain Potential, CEO Says

Twitter to Explore Blockchain Potential, CEO Says

Twitter CEO Jack Dorsey told lawmakers at the Senate Intelligence Committee hearing last Wednesday that the company is looking into the possibilities of using blockchain technology for the platform, particularly for fighting scams and misinformation. Answering a question from California representative Doris Matsui, Dorsey said that blockchain has a lot of untapped potential, particularly its application for distributed trust and distributed enforcement. He added that experts in the company are now beginning to study how the technology can be used to address problems Twitter is currently facing. Dorsey was one of the top executives from US tech giants that the […]

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